Would you pay for an advertisement? I am not talking about YOUR advertisement… I am asking if you would pay to receive an advertisement from another company?
I have been getting the Kraft Food and Family magazine for quite awhile. I love it because it has easy, yummy recipes that my family loves. In addition, some times there are coupons in there! The pictures always make my mouth water and I always find some new recipes to try.
I received (what apparently will be my last) issue of the Kraft magazine last week. Inside was a card saying it would be my last issue if I didn’t pay to renew. This has been free up until now and I certainly won’t be paying for it. Every recipe is an advertisement for the Kraft family of foods. I won’t pay to receive an advertisement. No way, no how.
I am clearly disappointed in Kraft for changing this to a paid magazine. Way to go Kraft on turning something good for your customers into something profitable for you. I, for one, am not impressed.
