Bare Escentuals: Rethink What Matters (plus giveaway)

As a mom of 3 girls, teaching my girls what true beauty means is so important to me.  I want them to grow to know that beauty can be found in ways other than their appearance.  You don’t have to have to look your best to be your best.  So, the Bare Escentuals campaign really speaks to me.

With the new year in full bloom, Bare Escentuals wants to personally ask you what you’re rethinking for 2010 with their new blogging program and campaign, Rethink What Matters.

Born from employees rethinking beauty itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections,  but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love Matte Campaign), Bare Escentuals will be unveiling thought-provoking taglines to help start honest conversations amongst girlfriends about what really matters.  For instance, one reads “Rethink Going Bare in Public.  BareMineral’s SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need.  Like you are wearing nothing at all.”

Bare Escentuals invites you to give rethinking a try, too. Every week at RethinkWhatMatters.com, a new discussion topic will be featured with five questions for you to answer and share with your friends by email, Facebook and Twitter. What’s in it for you? Well, good karma for one. And free products and other fantastic goodies. Plus for a few really lucky ladies, an even bigger reward that will definitely make rethinking worth your while.

I think this is a great campaign… and a  lover of Bare Escentuals makeup, I was more than happy to spread the word about it!  I am also happily going to offer TWO of you a chance to win a bareMinerals Blush.  You can choose from the following shades:

For the blush we have the following shades available:

• Aubergine (Rose Pink)
• Beauty (Blushed Pink)
• First Class (Warm Rose)
• Flowers (Bright Rosy Pink)
• Fruit Cocktail (Coral Pink)
• Giddy Pink (Warm Baby Pink)
• Gold Gate (Warm Apricot)
• Joyous Jennifer (Bronzed Pink)
• Morning (Pale Peach)
• Vintage Peach (Poppy Peach)

Here is how to enter:

• For your first comment, head over to Bare Escentuals and tell me what blush shade you will choose if you win. Choose carefully because that is what you will get!

After the first required entry, you can do any (or all) of the following for one entry each!

• Subscribe to ToBeThode by email (must be verified) or Reader. Leave me a comment that you did or if you already are!
• Follow ToBeThode publicly in Google Friend. Leave a comment letting me know that you did or if you already are.
• Follow me on Twitter AND tweet about this giveaway. (You must do both for this entry.) Leave me a comment with your status update! You can tweet once daily for an extra entry. Be sure to come back and leave the URL for your status update.

• Grab my button and put it on your blog. Be sure to include your URL in your comment.
• Blog about this giveaway and link to ToBeThode. Leave a link to your blog post in the comments. (please do not copy and paste from this post)
• Stumble this post (the post, not the site). Leave me your Stumble Name and/or URL.

Entries will be accepted until 11:59pm (CST) on February 27, 2010. Winner will be drawn by random generator and posted. The winner will be contacted by email and will have 48 hours to respond in order to claim their prize. This giveaway is open for U.S. residents only. One entry per household please!

WINNER:  LAUREN @ HOBOMAMA

disclosure: I will be receiving a blush for completion of this post.  All thoughts and opinions are mine.  Quotes taken directly from the source.

Tagged as: giveaway